Two businesses. A newborn baby. A global pandemic. For our founder, Adam, the stress intensified each day. Between sleepless nights, a restless mind, and the looming uncertainty around the world, feeling any relief was about as likely as seeing fully stocked shelves of toilet paper in March 2020.

Around this time, Adam's best friend (now co-founder), Robert, introduced him to a remarkable nutrient he'd discovered during his own battle with work burnout. It was Magnesium Bisglycinate, a form of magnesium that finally delivered results after countless failed solutions.

Magnesium Bisglycinate had been hiding in plain sight—a natural mineral our grandparents probably got enough of, but that's practically vanished from modern diets. It's the same element that makes Epsom salt baths so relaxing, but in a form that works from the inside out.

Within twenty minutes of trying the Magnesium blend after a particularly stressful day of back-to-back meetings, Adam felt something he hadn't experienced in years—his racing thoughts slowed down, the tension headache faded, and for once, his shoulders weren't touching his ears. That night, he slept deeply for the first time in months.